Why pay for expensive ads and marketing that drive lots of clicks and no website action, when there is a simpler and better solution with performance based pay per call services?
With pay only for qualified customer call services, the proposition for local small and medium businesses is very SIMPLE!
The goal of this service is to do away with the complication, the uncertainty, the time and money expenditure of running advertising and marketing campaigns....cut through all of that and go directly to getting more customer telephone enquiries.
Inboundz customer acquisition service specialises in getting your phone ringing with new prospective customers.
As a pure play performance based marketing agency here's what we learned and discovered when we began focusing on results based solutions for our clients.
In 2016 Google conducted a study which found that over 50 percent of online search was being done on mobile devices. It also learned that when searches are for local goods and services from a mobile device, in the majority of cases the intention is that they want to do business at that moment in time.
The reasoning is down to pattern behaviour of mobile users. For example, someone on a mobile device may be looking for the opening times of their local health club, or the telephone number of their nearest Italian restaurant or to order a pizza. For this reason we like to focus on getting mobile phone leads for our pay per call customers as it gets customer phone leads and inquiries fast which we direct to our paying clients.
When you compare this search behaviour with web visitors that browse the internet from a desktop/ laptop, it is different.
Desktop/laptop google searches tend to be more research orientated. This type of online traffic will happily click around websites and advertisements as they research for what it is they are looking for before making a decision.
If you have done any online advertising you'll know that every time someone clicks on your ad, it costs you money. This can end up being expensive especially if you're not getting any real results to show for it. So you need to be extra careful with this traffic source. You need to know what you're doing by having systems and funnels in place to capture those leads. Which makes it more expensive to set up. That's why we switched our phone lead service to using mobile advertising as we found we can achieve better value for money for our clients from the outset and get faster results.
As the Google study in the above image indicates, local search on smart phones for local goods and service are by and large by people who already know what they want and if they follow up with a call, it is to find out whether that business can help or is a good fit for what it is they are after.
In contrast, many of the searches done online via a desktop computer, are more often than not by people still undecided on what it is they actually want i.e. they are still researching and are not yet ready to make a purchase decision.
This process of understanding the psychology of different types of online traffic is what we like to call mindset marketing. We've been studying this for years. You may have heard the expression that not all traffic is equal. It explains why some traffic sources give better returns on investment than others.
Our focus is to help established businesses get through to the right traffic sources, by identifying the keywords with high buyer intent and only people on their smart phones who are more ready to click on our bespoke "click-to-call" google advertisement.
Invest In Telephone Leads Not Clickers
If you are looking for new customers, which service would you you prefer? A service focusing on getting:-
- Web visitors to click on an advertisement that you've placed online, with most of those new visitors to your website then leaving without taking any action at all (meaning high bounce rates = poor SEO signal); or
- Web visitors who are searching for the service(s) you provide on their mobile device at that very moment in time. And seeing your special "click to call" advertisement, they then click the ad and their phone immediately dials and connects to your business telephone?
As obvious as it may sound, someone who does a search on their mobile device then clicks a "call ad" from their smart phone is much more likely to want to make a purchase today compared with someone who clicks on an ad that takes them to a website where they can learn more about you.
Yet despite this according to a 2014 Forrester Report, 34 percent of digital advertising goes on display advertising (i.e number 1 above), despite a large chunk of that money being spent on clickers that take no further action. As an online customer acquisition company, we specialise in performance marketing and targeting customers who are ready to speak to businesses today, then redirect those calls to companies that can help with those inquiries.
A Simple Risk Free Call Leads Service
Instead of paying for expensive pay per click advertising or time consuming online marketing through social media or google search, all of which cost businesses in time or money with no guaranteed result, why not just pay for real customer calls instead?
It's a low-to-risk-free service because upfront you get to know what it will cost you to get your phone ringing with prospective new customers.
From surveys of service based businesses, we found that most business owners prefer to keep things simple when it comes to acquiring new customers. We also understand that the most small business owners are just too busy running their businesses. They don’t have the time, interest or large marketing budgets to do complicated online marketing, whether social media, paid advertising or search engine optimisation (SEO), especially when there's no guarantee that they will get new customers.
Frustrated With HOPE Advertising & Marketing?
Our focus has shifted to helping businesses with a simple service that filters out all the tire kickers to bring live customer call inquiries. So, instead of "hoping" that the next web visitor that clicks on your online advertisement or clicks through to your website will pick up the phone and call you, our service gives greater peace of mind because you'll get actual calls in real time.
Get Exclusive Phone Leads
With our service there is no sharing of telephone leads. Compare that with many other well known services such Home Advisor, Angie's List and Thumbtack that share leads with up to 5 other businesses and being charged whether you get the business or not. Also, none of these big companies offer live phone leads, so you're actually paying for email leads, which often works out very expensive.
Check Out What Customers Are Saying Online
When you search for reviews on what other business owners think of these well known lead generation companies, you'll find that they seem to attract a lot of negative comments. However, given the size of these companies and the number of leads they generate it could be argued that companies that have a lot of customers will always appear to attract a disproportionate amount of negative reviews. Perhaps that's true or perhaps business owners are expressing genuine concerns.
That being said, if you're looking for an alternative service to companies like Home Advisor, Angie's List or Thumbtack and the like. Or you're a business owner who's frustrated with the quality of leads and the amount that these high profile lead generation companies charge for the quality of leads provided, then why not contact us today and give us a try instead? There's no long term commitments or upfront fees, and we'll make it as risk-free as possible for you to get started with confidence.
Can We Help Your Business
Let's have a friendly chat to find out