More Customers With Pay Per Call Services

Why pay for expensive ads and marketing that often drive lots of clicks and no website action, when there is a simpler and better approach with performance based pay per call advertising.

With pay only for qualified customer call services, the proposition for local small and medium businesses is very SIMPLE!

... you do away with the uncertainty, time and money expenditure of running complicated advertising and marketing campaigns, you cut through all of that noise and instead go directly to just focusing on getting more telephone enquiries for the services you offer.

Our Inboundz pay per call customer acquisition service specialises in getting your phone ringing with new prospective customer inquiries.

As a performance based marketing agency here's some of the things we discovered when we shifted focus to results based solutions for our clients.

More than 50 percent of online search is now done on mobile devices.  In 2016 a Google study revealed that when searches from a mobile device are for local goods and services, in the majority instances the intention is to do business at that moment in time.

It's a well studied pattern of behaviour in mobile users. Someone on a mobile device might be looking for the opening times of their local health club, or the telephone number of their nearest Italian restaurant. Or to order a pizza. These are action driven, high commerical intent searchers, which is why we like to focus on attracting mobile phone leads for our clients because they generate leads and sales.

When you compare the search behaviour of mobile users with desktop or laptop search traffic, the results are very different.

Desktop/laptop search trafffic is more research orientated. Searches done on a desktop click around on different websites or ads during their search as they research and refine what they are looking for before reaching a decision. As a result it's a more challenging traffic source for businesses with limited budgets that just want more customers.

It's important therefore for businesses to understand these idiosyncratic nuances when putting together ad campaigns, .

As the Google study above shows, local search on smart phones for local goods and services are by and large conducted by people who know what it is they want. And if they follow up with a call, it is to find out if the business can help, or if they are a good fit for what it is they are looking for.

We help businesses identify keywords with high buyer intent or strong commercial intent. We marry this traffic with Google "click to call" advertisements to attract only customers ready to engage with a business.

Invest In Telephone Leads Not Clicks

The choice for local business owners is therefore quite simple. And the question is, are you looking for a service that can help get :

• More website visitors where you pay for clicks to send traffic directly to your website, many of which leave without taking any action at all (i.e. high bounce rates - meaning they leave without taking any action, which is also a poor SEO signal)? or

• More web visitors searching on their mobile device for the service(s) you offer, who are ready to engage with you right now on their phone. In other words, you're not paying for clicks but for verified "click to call" telephone inquiries that immediately connect to your business telephone number?

Google Local Service Ads - A Simple Risk-Free Telephone Lead Service

Performanced based pay per call service is a low-to-almost risk free service because upfront you have complete clarity on what it will cost your business to get your phone ringing with prospective new customers.

Does Your Marketing Feel Like HOPE Advertising & Marketing?

If every day it feels like you're hoping that you'll get more quality calls from new potential customer, then maybe it's time to switch focus.

If you want to switch focus from "hoping" the  next person that clicks on your ad and goes to your website, actually calls you; and instead focus on attracting people that click on a click-to-call ad that then gets instantly routed to your business, then this pay per call service could be a good fit for your needs. 

It offers greater peace of mind because you'll have more control and clarity on the number of new customer calls and the actual cost to your business to get each call.

Phone Leads Exclusive to Your Business

Many well known phone lead services on the market, like Home Advisor, Angie's List and Thumbtack share leads with multiple businesses. Sometimes it can be as many as 5 other businesses at a time, and you're still charged whether you get to speak with that lead or not. 

Many of these services don't even offer live phone leads, so what you're actually paying for are cold email leads with just a telephone number to call.

With pay per call services like Google's Local Services Ads, telephone leads are live and exclusive to one business. Telephone leads are not shared with other businesses. 

So, if you're looking for an alternative service to companies like Home Advisor, Angie's List or Thumbtack. If you are frustrated with the quality and cost of running other types of advising campaigns or with other lead generation services,  why not reach out to us today to see if we can't offer you a better solution, one which better aligns with your business needs? 

There are no long term commitments and we'll make it as risk-free as possible, so you can get started immediately getting new customer leads with complete confidence.

How Pay Per Call Service Works »»

Inboundz

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• No Upfront Setup Or Cancellation Fees

• Call Leads Exclusive To You

• Pay Only For Qualified Calls

• No Contract – Cancel Any Time!

• Get More New Business in 30 Days or less

• Know Exactly What Your’re Paying For – CALLS!

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- + Google's Local Service Ads -

In around 2015, Google introduced Local Services Ads (LSA), known at the time as Home Service Ads. Businesses using these special type of ads are screened by Google and given a trust badge called the Google Guarantee badge that confirms businesses have been checked that they are licensed, insured and have no criminal background.

As well as giving businesses a Guarantee badge, which in itself is beneficial to businesses as it creates trust with potential buyers, there are two additional important features: 

Firstly, businesses can now just pay Google for verified calls from people calling to make a purchase, instead of paying only for clicks. 

Secondy, Local Service Ads are in the most prominent position in the search results pages, at the very top of the page where business get most visibility.